Grigory started ReadPartner as a Chrome extension that summarized online content for individual users. It grew into a platform enterprise teams now use for media intelligence — filtering news and social coverage down to what actually matters for their business.
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Why this matters
ReadPartner started as a summarization tool with tens of thousands of downloads, built for individual users managing their own information overload.
The shift toward enterprise didn't come from a strategy session. It came from users who weren't the intended audience — people working inside organizations — noticing a feature and asking for more of it.
What changed the company was noticing how the product was already being used.
Key ideas from this conversation
The product found its edge users, not the other way around.
ReadPartner started as a B2C summarization tool with tens of thousands of downloads; enterprise interest emerged only after individual users inside organizations flagged the news digest feature as useful for their teams.Pivoting still took deliberate work, not an overnight leap.
Grigory says the shift followed a couple of weeks of internal discussion before the team committed to moving into B2B in 2024.Specialization matters as much inside the company as outside it.
Grigory describes actively seeking out people on his team who know more than he does in their areas, and says he doesn't get insecure when someone else is better at something than he is.
The core insight
There's clear potential and interest here for growth in the B2B sector, and we just did a strategic pivot.
Grigory says the decision followed directly from what users were already telling him — the market signal came first, the internal discussion came after. He doesn't describe it as a leap of vision, but as a response to evidence already in front of him.
A simple founder lens
Where in my own product are users already pointing me somewhere I haven't looked?
A note for early-stage founders
Grigory's advice on pivoting: most ideas can find a market — the difference is usually whether you stick with something long enough to find out, rather than reading the first quiet weeks as proof it's wrong.
ReadPartner's own shift from B2C to B2B only happened after users spent real time with the product and told the team, unprompted, what they needed next.
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